Job Title: PR Manager

Organisation: IDIA (Increasing Diversity By Increasing Access to Legal Education)

Reports to: COO


The Increasing Diversity by Increasing Access to Legal Education Trust is a nationwide movement that aims to empower underprivileged and marginalized communities in India by transforming students from such communities into world-class lawyers and community leaders.

Reason for the hire:

We are looking for a Public Relations (PR) Manager to organize and oversee PR activities and ensure effective communication with stakeholders, media and the public. We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speaking and project management abilities, we’d like to meet you. Your goal will be to cultivate a positive image of the Trust.


  • Develop PR campaigns and media relations strategies
  • Collaborate with internal teams and maintain open communication with senior management
  • Design, edit and update promotional material and publications (brochures, videos, social media posts etc.)
  • Prepare and distribute press releases
  • Organize PR events (e.g., open days, press conferences) and serve as the company’s spokesperson
  • Seek opportunities for partnerships, sponsorships and advertising
  • Address inquiries from the media and other parties
  • Track media coverage and follow industry trends
  • Prepare and submit PR reports
  • Manage PR issues
  • Prepares written material to support fund-raising efforts.
  • Researches potential sources of grant money and works with the management to prepare grant proposals.

Requirements and skills

  • Proven experience as a Public Relations manager or similar PR role
  • Experience managing media relations (online, broadcast and print)
  • Background in researching, writing and editing publications
  • Proficient in MS Office and social media
  • Familiarity with project management software and video/photo editing is a plus
  • Strong communication ability (oral and written) and Excellent organizational skills
  • Ability to work well under pressure
  • Creativity and problem-solving aptitude
  • BSc/BA in Public Relations, Journalism, Communications or a related field
  • At least 5 years of public relations experience.

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